I designed the full brand identity for The Artist’s Cupboard, a boutique hair salon owned by my client, Ashley. She’s an independent hairstylist with her own suite who also sells her artwork, so we wanted the branding to feel clean, feminine, and artistic — a true reflection of her creative side and her professional craft.

I created the logo suite, color palette, and typography, along with the business cards and loyalty cards. The primary logo features ornate scissors surrounded by floral elements, symbolizing both beauty and artistry. Together, the visuals form a cohesive, elevated brand that feels personal, polished, and uniquely “Ashley.”