Litzy lashes

Logo refresh & Stationary

This branding project came from a personal relationship with the owner, Litzy. She wanted her new logo and stationary set to reflect her professionalism and exude luxury.

While completing this project, I was inspired by luxury fashion and hotel brands such as GUCCI, SAKS Fifth Ave, and SLS. I wanted the new branding to look classy, feminine and clean.

tools used

  • Adobe Illustrator

  • Procreate

Logo Refresh

While the original logo is professional-looking, my goal was to make it more modern, clean and feminine.

I liked how the original insignia played with double L’s, but I wanted to make it more feminine by using a softer, curly script font and marrying the two L’s together.

I wanted to clean it up by switching to a sans serif font and give each of the characters more breathing room by spacing them out more.

stationary

Initial sketches

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Logo Refreshes