logo refreshes
Moon Juice
Since Moon juice is a luxury brand, I wanted the logo to look as such by giving it a fresh color way and cleaning up the edges.
sol cerveza
Around the time I pursued this project, I was having fun learning how to draw American traditional tattoos so that’s where most of my inspiration came from.
Since Sol is a summer beer, I wanted to pull the sun out to the forefront and really make it blaze. The goal was to make the consumer feel the warm summer sunshine.
litzy lashes
While the original logo is professional-looking, my goal was to make it more modern, clean and feminine.
I liked how the original insignia played with double L’s, but I wanted to make it more feminine by using a softer, curly script font and marrying the two L’s together.